The Case for Online Chat – Conversion, Qualitative Analysis & Monitoring

On March 17, 2015, in Tips, by Dan Sullivan

Online Chat for Business – Hidden Benefits Online chat is a salve for many conversion woes and a simple and easy way to improve the performance of most websites. After we make our pitch to clients to consider and ultimately activate chat on their site, we hear a lot of the same questions. Here are […]

The Secret to Successful Internet Marketing is…

On February 24, 2015, in Tips, by David Brooks

…the Relationship Having been working in Internet Marketing for over a decade now, I have learned a lot about what makes for a successful Internet marketing campaign.  Some of my fellow marketers might immediately think of success as:  good SEO, well-executed paid search, conversions, high ROAS, brand-building, etc, etc.  Check, check and check. Yes, those […]

Internet Marketing Audit

On April 26, 2014, in Strategy, by Dan Sullivan

Internet marketing is all about prioritizing resources.  The first step in any wise Internet marketing engagement is an evaluation of strengths and weaknesses in your current marketing machine.  Often, the critical difference in the success of an account is not the bandwidth applied but the focus of the effort. As a first step in an […]

Banner Ad Sizes for Retargeting and Display

On March 28, 2014, in Paid Advertising, by admin

Handy list of ad sizes and types for retargeting and display on Google, Facebook, LinkedIn, and AdRoll.

What’s the difference between SEO and SEM?

On March 7, 2014, in Uncategorized, by David Brooks

SEO vs. SEM Is there a difference between SEO and SEM? Heck yeah, there is. Think of SEM as buying traffic and SEO as earning traffic. Because both serve the purpose of promoting site visibility and driving online traffic, SEO is sometimes considered a subset of SEM in general. Nevertheless, they are two very different approaches to achieving a common […]

Tips on Choosing an Internet Marketing Agency

On January 29, 2014, in Tips, by David Brooks

Chances are if you reading this that you are somewhere in the process of hiring an Internet Marketing agency, or maybe a consultant. And like many, you are a little confounded by this process. How do you know they are any good? How do they determine their fees? What kind of results can I expect? […]

Basic Content Marketing Strategies

On January 22, 2014, in Link Development, by David Brooks

Content Marketing is a not a necessarily a new strategy. Companies have been blogging for years and years so one part of “content marketing” is nothing new. But with the rise of social media, especially Facebook and to a lesser extent Google plus, content marketing, has acquired new functionality and importance. So, just what is […]

The Paradox of Choice: Boutique SEO Firms vs. Agencies

On October 17, 2011, in Uncategorized, by admin

When it comes to choosing and SEO provider, it is my experience that companies often pass on the more hands-on, results-oriented boutique firms, in favor of the more formal façade, dare I say the glitz and glamour, of agencies. What they often get is a much bigger bill, lots of reporting and not a lot else.

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