…the Relationship Having been working in Internet Marketing for over a decade now, I have learned a lot about what makes for a successful Internet marketing campaign. Some of my fellow marketers might immediately think of success as: good SEO, well-executed paid search, conversions, high ROAS, brand-building, etc, etc. Check, check and check. Yes, those […]
Internet marketing is all about prioritizing resources. The first step in any wise Internet marketing engagement is an evaluation of strengths and weaknesses in your current marketing machine. Often, the critical difference in the success of an account is not the bandwidth applied but the focus of the effort. As a first step in an […]
SEO vs. SEM Is there a difference between SEO and SEM? Heck yeah, there is. Think of SEM as buying traffic and SEO as earning traffic. Because both serve the purpose of promoting site visibility and driving online traffic, SEO is sometimes considered a subset of SEM in general. Nevertheless, they are two very different approaches to achieving a common […]
Chances are if you reading this that you are somewhere in the process of hiring an Internet Marketing agency, or maybe a consultant. And like many, you are a little confounded by this process. How do you know they are any good? How do they determine their fees? What kind of results can I expect? […]
When it comes to choosing and SEO provider, it is my experience that companies often pass on the more hands-on, results-oriented boutique firms, in favor of the more formal façade, dare I say the glitz and glamour, of agencies. What they often get is a much bigger bill, lots of reporting and not a lot else.