The better question is, which is better for you? Different situations are different. Truly, this isn't just sales talk.
Breaking it down, you could ask the WordPress vs. Squarespace in terms of design, cost, special features, and hassle, then put it all together in a calculus blender to come to an answer, but you don't really need to work that hard to get confident on a conclusion. Read on through the short version and maybe the myths section and see if that's not enough to settle things.
First, who are we to say?
What follows is based on experience building, marketing, and supporting sites in both platforms, presented from the perspective of our clients after they’d had some miles on their site. Our credibility and objective position on this subject (in our humble opinion) because we still do both, and we aren’t a typical design house. We started with marketing and added design and development skills. Most designers and developers are just that. Not that and...
We, at Gravity Internet Marketing, address this issue pretty frequently. We are all, for the most part, at the whim of giant search engine players like Google. And for most, the reasons behind SEO success and failure are mostly a mystery. Don’t punish yourself, most people don’t know much about SEO, why would you? It’s an arcane and pretty complicated discipline that is in a high state of change.
As an SEO veteran, I have learned SEO through study, peer-reviewed articles, trial and error, and most of all, experience. It’s my job to not only grow organic traffic but also, often, to triage situations wherein a website is in obvious decline from an organic traffic standpoint. And, while I don’t expect to turn readers into full-fledged SEO experts, I do want to arm you with a little more information so you can:
Having been working in Internet Marketing for over a decade now, I have learned a lot about what makes for a successful Internet marketing campaign. Some of my fellow marketers might immediately think of success as: good SEO, well-executed paid search, conversions, high ROAS, brand-building, etc, etc. Check, check and check. Yes, those are all good and important things. But there is something that can, and often does, scuttle good results – the relationship between client and agency/consultant. I like to think of an engagement with a client as a marriage of sorts, because there are strong parallels between what goes into a successful or an unsuccessful marriage and a successful or unsuccessful client engagement.
Here’s my logic, based on experience:
Chances are if you reading this that you are somewhere in the process of hiring an Internet Marketing agency, or maybe a consultant. And like many, you are a little confounded by this process.
Unfortunately, the Internet Marketing industry is a bit like the wild west in that it’s a bit lawless. There’s no accreditation, no licensing and, for the most part, there are no degrees. Google offers some certification in Adwords (Google Adwords Pro) and Analytics (GAIQ certified), but few take (or have) the time to get certified, and certification without experience may be a little ‘academic’. Beyond that, there’s little to go on in terms of unbiased 3rd party credentials. People and teams build skills and abilities in the various verticals that make up Internet Marketing (Paid...
Content Marketing is not necessarily a new strategy. Companies have been blogging for years and years so one part of “content marketing” is nothing new. But with the rise of social media, especially Facebook and to a lesser extent Google Plus, content marketing, has acquired new functionality and importance.
So, just what is Content Marketing? In the simplest sense, it is a strategy to write blog posts that answer questions, such as, “What are the best sunglasses for golf?” “When is the best time to see the Northern Lights in Iceland?” People are using the internet for these kinds of queries all the time. And, because there is very little online competition for these kinds of queries, it is pretty easy for your content to rank high enough to be found in search. Over time, the traffic from these blog visits can be significant.
There’s another use for these blog posts that adds a new dimension to their utility and this is the more modern part...
Almost all businesses and industries have had to go online in recent years, needing to make their presence known in increasingly competitive markets and making sure their name can be found where most consumers are going first; the Internet. Gone are the days where someone wanders around the mall or the shops of their town in search of what they need. They can type in exactly what they need from their couch at home and, in seconds, have pages and pages of options of that product or service and the voices of hundreds, thousands, even millions of other consumers telling them whether it’s worth their time and money.
So how do any of the businesses stand out after that consumer hits “Enter” on their search?
If your business or the business you work for has any kind of online presence, then you’ve probably heard the term “SEO” get thrown around. You might know it has something to do with search engines, you might know it has something to do with...
Google Home Services, or GHS, is a new form of giving searchers Google-trusted purchasing options as opposed to other less favorable options in the PPC landscape. These listings offer consumers another way to feel like they can trust the actual businesses they are clicking to. A small green check icon indicates a company is a “Google Guaranteed” listing. The position of these ads in being the first thing you see on the page, coupled with this trust badge, makes this a significant shift in how advertisers reach their customers.
Here’s how it works: As illustrated in the picture below, we typed “Garage Door Service” into the Google search query. The entire first page doesn’t show a single organic search result. The first thing we come across are the Google Home Services ads front and center with ratings, phone numbers, and a nice Google Guaranteed trust icon. Next, we see three paid advertisements where at times it feels like Russian roulette in...
Why should you use live chat? We are here to tell you that there is one obvious reason and nine surprising ones…
#1 – The easy one…better results from people who don’t want to talk on the phone
This is kind of the obvious one. This one kind of has its own brochure. Ask people you know and pay attention to their age, “If you have a question about something online… Would you call?”
The common responses are:
If you follow up with the question, “Would you email?”
What’s the Google Snack Pack? It’s the top, most highly-visible portion of Google local results, a new way of listing three local businesses from the previous 7-pack, meaning seven local businesses listed when a search is made. It includes reviews, maps, photos, and directions. It’s what people see right before they call your business (or the other guys). And with only three businesses being shown in the listing, this makes it that much more competitive to go from not making it to making it.
So how do you dominate the pack? How do you hold your position? There are a pile of individual factors that go into it. This is a summary of some of the most actionable things to do.
Back to the basics
Hopefully, you’ve already covered what we are calling the basics: name, address, phone number, and social media profiles on your website. These basics should all match what is on the websites listed under the signals section. If you’re using dynamic phone numbers...
With over 14 years of SEO experience, I have come to see my work as more art than science. Though SEO requires the individual to learn rather arcane and dry rules, concepts, and strategies, it isn’t as straightforward as just following these guidelines to achieve success. Once you have gained mastery of all that is required, an SEO practitioner does need to operate from a set of rules but there’s also quite a bit of interpretation in the application of what he/she has learned. To win in organic search requires artful application of an interpretation of the rules. Remember the Matrix…some rules can be bent, others can be broken.
Within SEO, there are few actual bedrock rules. One of the biggies is duplicate content. This was tackled – rightly so – by the infamous Panda algorithm update that put a beat down on many E-Commerce companies back in the early 2000’s. Spammy links is another one, but in truth there will always be spammy...