Expert, Results-Driven Conversion Services
Being on the pathway to converting more site traffic into customers is THE goal of e-commerce. Developing conversion optimization strategies and applying them to your landing pages is critical. With over 10 years of e-commerce experience, Gravity will work with you to apply proven, industry best practices to increase the 'stickiness' of your landing pages and turn more visitors into customers!
Performing conversion optimization on your website is more like signing up for a gym membership than a quick boot camp. It’s an on going process where we are constantly training your website to compete in the online market. Your online market space is always changing, as new features, trends, widgets, and other gadgets are invented to make the user experiences that much better. So don’t wait to train a week before the marathon, have Gravity Internet Marketing whip your website into shape to keep you ahead of the curve and your competition in the dust. We understand that most companies also live in the real world when it comes to implementing all conversion strategies. This could be CMS and/or technology and budget limitations, especially for small businesses.
"We have been working with Gravity for a few years now, and I can absolutely attest to the results - all aspects of our Internet Marketing have dramatically improved including SEO and paid search, conversions, revenue, social media and more. I highly recommend this company."
It’s not enough to just drive traffic to your site. Your visitors have to act when they get there. Sure, more traffic is the most logical answer to increasing sales but if less than 1% of your visitors actually turn into paying customers then you could be missing out a huge amount of sales.
A conversion can be something small like a customer subscribing to an email list or just adding a product to their cart or something bigger and more rewarding like subscribing to a service from your business, purchasing and ordering a product, or requesting a quote for future service. All of these can be tracked!
Traffic Conversion Optimization is the process of continuous testing of several landing page factors such as headers, copy, layouts, buttons, product pictures, font, and anything else you could imagine on a webpage to maximize the amount of visitors that perform a desired action, otherwise known as a conversion. It’s one of the only parts of your marketing channel you have complete control over and can have immediate payoffs. Instead of waiting 6 months to double your traffic, you could optimize your landing pages to potentially double your conversion rate. Fast. Trackable.
Testing, testing, and more testing. We take a scientific and precise approach to conversion optimization by testing key elements of your webpage one at a time. It’s impossible to just guess what content, call to actions, layout (etc.) that work best for turning your customers’ clicks into conversions. This is why traffic conversion optimization exists and it’s something we’re passionate about. By constantly testing and gathering data, we take all the guesswork and bias out of what really works. In the end, the numbers don’t lie.
A Full-Service Marketing Agency
When you hire Gravity Internet Marketing, you will get a team of real experts that can hit the ground running for your online business. Our decades of experience means we have been solving problems and developing strategies that we can employ for you right away. Our work is done efficiently and to the highest standards because we know that the stakes are always high - it's your business!
Get a Free Marketing Consultation
Find out what steps we would take specific to your business and industry to increase traffic, sales, online visibility, search engine rankings, with strategies to overcome weaknesses and build on your strengths.