Expert Business Intelligence & Reporting Services
It’s simple. You can't fix what you DON'T know is broken and you can't do more of what you don't know IS working. And few business owners can take the time to learn the strategies and systems to gather the BI they need or even to interpret the data they are seeing. That’s where we come in. Use our over 30 years of combined experience to get the most out of every dollar you spend, or fix that mysterious issue(s) that seems to be holding your internet marketing back.
"We have been working with Gravity for a few years now, and I can absolutely attest to the results - all aspects of our Internet Marketing have dramatically improved including SEO and paid search, conversions, revenue, social media and more. I highly recommend this company."
- Hildur Ómarsdóttir
What is Business Intelligence?
Gravity Internet Marketing can provide detailed, actionable Business Intelligence (BI) for all facets of your digital marketing. We have been in business for over 10 years and have the skills, tools, and experience to get you the data you need to grow your business, to fix what’s not working, or to understand why a competitor is ‘eating your lunch.’
Business Intelligence as it pertains to internet marketing is critical to success. This information or data pertains to all facets of digital (internet) marketing: SEO, Paid Search, Social Media, Site Crawl issues, website page load speed, backlink profiles, duplicate content issues, and on and on. It can also be information about your competitors – what they are doing and not doing, what they are spending in paid search, and the quality of their advertising.
This BI, be it yours or a competitors, can provide you the critical data to get the most out of your digital marketing, especially how your budgets are working. Would you like to know what your Return on Ad Spend (ROAS) is? Let’s say that you knew that for every $100 you spent in Google Adwords in a high performing campaign, you got back a 200% ROAS. Would this give you confidence to spend more? Yes! What if you knew that one campaign was bleeding money? You’d fix it or kill it. This is at the heart of BI.
Internet Marketing is what we have spent the last 10 years learning and perfecting. We will commit to tailoring an Internet Marketing strategy for YOUR business, budgets, timelines, idiosyncrasies (all businesses have them) and bandwidth. We will apply our more than 30 years of collective experience to winning in your competitive market space.
The first priority in business intelligence is finding the truth. Step one is evaluating the existing analytics data for accuracy and completeness. We almost always find facepalm-level omissions and errors.
Plug the Holes
Most configurations that have not been carefully set up have dramatic omissions and/or errors. That said, there are few that are fundamentally not fixable, and we can meaningfully close the gap quickly on even the difficult areas. This is a quantum leap in usable data.
Tune the Machine
Having accurate data, often for the first time, we set up usable automated data. This can be in the form of emailed reports, “always on” digital dashboards, and reporting. We set up a clear, functional view with the metrics you care about for topline performance and more detailed views for tuning various areas (like social, content, PPC). These become the guideposts. This is the last phase because it iterates and continually improves.
A Full-Service Marketing Agency
When you hire Gravity Internet Marketing, you will get a team of real experts that can hit the ground running for your online business. Our decades of experience means we have been solving problems and developing strategies that we can employ for you right away. Our work is done efficiently and to the highest standards because we know that the stakes are always high - it's your business!
Get a Free Marketing Consultation
Find out what steps we would take specific to your business and industry to increase traffic, sales, online visibility, search engine rankings, with strategies to overcome weaknesses and build on your strengths.