What is a Paid Search Audit?
Think of it as a microscopic view Of your business…
It provides critical data and Business intelligence
That you likely wouldn’t have had access to otherwise… Business Intelligence as it pertains to internet marketing is critical to success. This information or data pertains to all facets of digital (internet) marketing: SEO, Paid Search, Social Media, Site Crawl issues, website page load speed, backlink profiles, duplicate content issues, and on and on.
It can also be information about your competitors – what they are doing and not doing, what they are spending in paid search, and the quality of their advertising. This BI, be it yours or a competitors, can provide you the critical data to get the most out of your digital marketing, especially how your budgets are working.
Internet Marketing is what we have spent the last 14 years learning and perfecting. We will commit to tailoring an Internet Marketing strategy for YOUR business, budgets, timelines, idiosyncrasies (all businesses have them), and bandwidth. We will apply our more than 30 years of collective experience to winning in your competitive market space.
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It’s simple. You can't fix what you DON'T know is broken and you can't do more of what you don't know IS working. And few business owners can take the time to learn the strategies and systems to gather the BI they need or even to interpret the data they are seeing. That’s where we come in. Use our over 30 years of combined experience to get the most out of every dollar you spend, or fix that mysterious issue(s) that seems to be holding your internet marketing back.
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Would you like to know what your Return on Ad Spend (ROAS) is? Let’s say that you knew that for every $100 you spent in Google Adwords in a high performing campaign, you got back a 200% ROAS. Would this give you confidence to spend more? Yes! What if you knew that one campaign was bleeding money? You’d fix it or kill it. This is at the heart of BI.
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Gravity Internet Marketing can provide detailed, actionable Business Intelligence (BI) for all facets of your digital marketing. We have been in business for over 10 years and have the skills, tools, and experience to get you the data you need to grow your business, to fix what’s not working, or to understand why a competitor is ‘eating your lunch.’
OUr process
Baseline Data
The first priority in business intelligence is finding the truth. Step one is evaluating the existing analytics data for accuracy and completeness. We almost always find facepalm-level omissions and errors.
Plug The Holes
Most configurations that have not been carefully set up have dramatic omissions and/or errors. That said, there are few that are fundamentally not fixable, and we can meaningfully close the gap quickly on even the difficult areas. This is a quantum leap in usable data.
Tune The Machine
Having accurate data, often for the first time, we set up usable automated data. This can be in the form of emailed reports, “always on” digital dashboards, and reporting. We set up a clear, functional view with the metrics you care about for topline performance and more detailed views for tuning various areas (like social, content, PPC). These become the guideposts. This is the last phase because it iterates and continually improves.
"WE HAVE BEEN WORKING WITH GRAVITY FOR A FEW YEARS NOW, AND I CAN ABSOLUTELY ATTEST TO THE RESULTS - ALL ASPECTS OF OUR INTERNET MARKETING HAVE DRAMATICALLY IMPROVED INCLUDING SEO AND PAID SEARCH, CONVERSIONS, REVENUE, SOCIAL MEDIA, AND MORE. I HIGHLY RECOMMEND THIS COMPANY."
- Hildur Ómarsdóttir
