Articles

Adding an Icon to a Header in Nav in Squarespace
Sabrina Brooks Sabrina Brooks

Adding an Icon to a Header in Nav in Squarespace

So you want to add an icon to a page title or header in the navigation of your Squarespace site. You may have also found that everyone makes different recommendations and has different solutions for this. Many of these do not work. Here is what we figured out to actually accomplish this.

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The Case For Online Chat
Sabrina Brooks Sabrina Brooks

The Case For Online Chat

Online chat is a salve for many conversion woes and a simple and easy way to improve the performance of most websites.

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The Difference Between SEO and SEM
Sabrina Brooks Sabrina Brooks

The Difference Between SEO and SEM

Think of SEM as buying traffic and SEO as earning traffic. Because both serve the purpose of promoting site visibility and driving online traffic, SEO is sometimes considered a subset of SEM in general.

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What Makes SEO Challenging
Sabrina Brooks Sabrina Brooks

What Makes SEO Challenging

Though SEO requires the individual to learn rather arcane and dry rules, concepts, and strategies, it isn’t as straightforward as just following these guidelines to achieve success.

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What is Google Home Services?
Sabrina Brooks Sabrina Brooks

What is Google Home Services?

Google Home Services, or GHS, is a new form of giving searchers Google-trusted purchasing options as opposed to other less favorable options in the PPC landscape.

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Understanding SEO and Why You Need It
Sabrina Brooks Sabrina Brooks

Understanding SEO and Why You Need It

Almost all businesses have had to go online in recent years, needing to make their presence known in increasingly competitive markets and making sure their name can be found where most consumers are going first; the Internet.

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Basic Content Marketing Strategies
Sabrina Brooks Sabrina Brooks

Basic Content Marketing Strategies

With the rise of social media, especially Facebook and to a lesser extent Google Plus, content marketing, has acquired new functionality and importance.

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Tips on Choosing an Internet Marketing Agency
Sabrina Brooks Sabrina Brooks

Tips on Choosing an Internet Marketing Agency

Chances are if you reading this that you are somewhere in the process of hiring an Internet Marketing agency, or maybe a consultant. And like many, you are a little confounded by this process.

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Help! My SEO Traffic is Going Down!
Elisa Brooks Elisa Brooks

Help! My SEO Traffic is Going Down!

We, at Gravity Internet Marketing, address this issue pretty frequently. We don’t expect to turn readers into full-fledged SEO experts, but we do want to arm you with a little more information.

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WordPress Vs. Squarespace
Elisa Brooks Elisa Brooks

WordPress Vs. Squarespace

The better question is, which is better for you? Different situations are different. Truly, this isn't just sales talk.

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The Secret to Internet Marketing
Elisa Brooks Elisa Brooks

The Secret to Internet Marketing

Having been working in Internet Marketing for over a decade now, I have learned a lot about what makes for a successful Internet marketing campaign.

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