We take a strategic, data driven approach to Paid Search, taking all baseline knowledge available to create a foundation to work from, including interviews with you, the domain experts, and stakeholders. Your campaigns will be set up in highly focused, relevant groupings of keywords and ads to effectively target your customers. From there, we continually optimize your campaigns to maximize the effectiveness of every dollar you put into advertising, always testing and adjusting.

To succeed in Adwords, many things need to be right: the ad itself, the keywords being bid on, the bid itself, and then the positive or negative interaction with the targeted landing page. Get all of this right and you get a good quality score. This means that the ad costs less and you can maintain a high-ranking bid. Get any part wrong and you will suffer all that comes with low-quality scores: higher and higher bids, with lower ranked ads, and in many cases never bidding enough to get to position #1!

Then there’s retargeting, also called remarketing. This is an offshoot strategy of paid search that ‘cookies’ site visitors and shows them relevant ads and offers as they browse a network of other websites. The idea is to increase conversions and lower ad spend waste; better to spend a little more to not lose the original click cost.

In general, Paid Search involves highly complex systems and strategies that require experience, diligence, data feedback, organization and creativity. This is also why most people do not attempt to do it themselves and hire professionals!