The Challenge
Icelandair Hotels wanted to get more traffic and greater conversions, wherein site visitors would book on the website directly as opposed to booking via third party resellers for greater profitability. The secondary goal was to cement this hotel chain as Iceland’s largest and most premiere hotel chain.
The Solution
Build an extensive internet marketing strategy and work with developer on a brand new site that included extensive sales funnel throughput analysis to make the steps to booking a room more intuitive. Strategies included, SEO, PPC, content marketing, social media marketing, conversion analysis, and testing.
78%
Increase in Revenue
50%
Increase in Organic Traffic
40%
Increase in Conversion Rate
Blog Traffic Increased By 242%
New Strategy
Developed effective content marketing strategy, with aggressive goals for blog production.
Micro Questions & Answers
We set out to answer micro answers with blog strategy (ex. temperature in Iceland in December), answering the little questions about Iceland for tourists.
Facebook for Blog Promotion
In conjunction with social media strategy, we used Facebook and a small budget to boot blog readership and republishing.
Summary
Developed a top-to-bottom internet marketing strategy, which included working with a local developer for a brand new website. The main goal was to secure more bookings through the website and away from 3rd party resellers for increased profitability. Also, achieved 97% room occupancy rate in second year.